E - COMMERCE
SALES OF PHARMACEUTICAL AND HEALTHCARE PRODUCTS
Beroni Group had established a solid e-commerce platform. Its products are sold at Taobao, Tmall, Pinduoduo, Jingdong, etc. Beroni Group also has developed an App -- Beroni Health. Beroni’s brands are diversified, mainly including “Beilemei”, “NICOBLOC”, “Sophie Elisabeth” and “FOGIBLOC”. Presently, Beroni Group’s marketing system is under digital transformation to set up data and marketing centers based on big data, including App and shopping mall supported by mini program, which can realize multi-platform promotion of medical, non-medical, cosmetics products and daily supplies of Beroni Group by integrating content and traditional marketing, online and offline marketing. The new marketing system of public and private e-commerce platforms, with offline marketing as supplement, will enhance the comprehensive competitiveness of products and help provide high quality products which can meet different needs of customers.